CENTURY CITY LOFTS
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- Apr 7
- 1 min read
Updated: Apr 27

In 2009, the Milwaukee Common Council approved a $15 million Tax Incremental District (TID) for the purpose of redeveloping the former Tower Automotive site located in Milwaukee’s 30th Street Industrial Corridor. In addition to the TID, the City allocated $10 million in its capital budget and received an additional $2 million in state and federal grants to undertake redevelopment of the property. Century City Lofts is located within the boundaries of the TID.
Century City Lofts offers 37 units in two buildings. The unit mix includes one-, two-, and three-bedroom lofts serving residents at 50% and 60% of CMI.
Residents benefit from a fitness facility, business center, and club room. The development is geared toward workforce and business professionals opting to live and work in Milwaukee’s urban core.
The property features an array of custom art commissioned from Reginald Baylor and Jasmine Barmore. Art is displayed throughout the hallways, entry vestibule, outdoor play area, and first-floor windows. The building signage was custom-made using fabricated metal from a salvage yard to honor the neighborhood’s manufacturing legacy.
Century City Lofts is conveniently located on 35th Street across from the much-anticipated AO Smith/Tower Automotive redevelopment.
The development supports the momentum forged by the neighboring Century City Business Park, a focused job attraction and community-building effort by the City of Milwaukee.
Development partner: Brinshore Development
Century City Lofts utilized the following funding sources:
$7,048,486 Investor Equity
$580,000 Permanent Financing
$495,000 City of Milwaukee TIF
$285,199 Deferred Developer Fee